Within Procter&Gamble, this work focused on improving complex internal workflows and contributing to a unified design system used across multiple products. By designing clearer flows, scalable data visualization patterns, and consistent UI components, the experience became more structured, efficient, and easier to navigate. The project reflects a shift from fragmented tools to a more cohesive system—supporting better decision-making across teams.

Trip2Balance needed a new onboarding that connected fully with the professional athletes using the app. The existing one did not stand out from calorie trackers. The redesign provided real personalization and improved signups.

Trip2Balance wasn't converting visitors into app users—the site felt too generic. I designed an athlete-focused landing: clear outcome hero, bento trust sections, mobile-first energy. Shipped in Framer, priming their app redesign.

Invisible Ingredients explores how AI can transform complex, often hidden data into clear and actionable insights. The experience combines environmental metrics, nutritional data, and adaptive recommendations into a system that feels both analytical and personal. Through a minimal, data-focused interface and a dual light/dark visual system, the app reframes food tracking as impact awareness—turning everyday decisions into measurable, evolving patterns.